![]() The more people you are connected to on LinkedIn, the more options you’ll have for sharing valuable knowledge, discovering job opportunities, and generating leads. That being said, the real value comes from the size of your network on the platform. LinkedIn’s platform was created to help professionals from all over the world to connect and interact. There are ways to merge these profiles once the job-seeker has completed their work. ![]() On the other hand, the “job seeker” function of LinkedIn is supposed to help with just this conundrum, making activity private. In this case some people set up a new profile and still manage their old one. They want to add new connections, like content, and update their profile to be more like a resume, but without tipping off their boss. This definitely requires additional technology to manage.įinally, some people want to explore new job opportunities without their current employer knowing. Some organizations who rely heavily on LinkedIn for outreach may even use automated tools to create several accounts, called a “fleet”. Recall that LinkedIn limits connections to 100 per week, and they also limit the number of messages that can be sent. It’s common to tailor resumes to the job you’re seeking, and some people choose to take this approach with LinkedIn, though this route is not commonly suggested by experts (and we’ll detail the reasons why below).Īnother reason people operate multiple LinkedIn accounts is to be able to scale their outreach campaigns. Some people like to create different profiles to highlight different areas of expertise, just like you would with a resume. He may also create one for speaking opportunities, though he could just as easily use his personal one for this use. For example, a promotional products business owner may create one under the name of his company, as well as one for his personal use. Further, if you’re an industry expert, you may want another profile promoting your personal brand outside of just the professional work you perform in your role. If you are a business owner leader, you likely need a profile as an executive or business owner, and then one under the name of your company. The most common use of multiple profiles is having one as an individual and another as your company. That being said, there is always a gray area and ways around this rule while still following LinkedIn’s stated specifications. According to their stated rules, you aren’t technically allowed to create or manage multiple accounts. You should note that the LinkedIn user agreement states that one user doesn’t have the right to have more than one LinkedIn account. There are times when a personal LinkedIn account might not be enough to meet your needs. ![]() Here’s what you need to know about managing multiple LinkedIn accounts in the simplest ways possible. That being said, it can be cumbersome and complicated to manage multiple accounts on the platform. Many people scale their outbound campaigns by prospecting with multiple accounts on LinkedIn. It’s forced people to get a little more creative - including creating multiple LinkedIn accounts. This has been very limiting to a lot of professionals and their outreach strategy. Prior to that, the limit was 100 per day. However, LinkedIn recently implemented a limit of 100 invitations per week. Many people use LinkedIn’s messaging features to perform cold contacts, and the platform’s extensive advertising, content creation, and group options make it easy to cultivate a community and talk to people who might be interested in your products or services. Perhaps most impressive, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
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